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The real-time AI sales coach

Your deals are lost on the call. Not after it.

Midcall whispers the right line at the right moment, mid-meeting. Your juniors close like seniors, your seniors blow past quota.

Scroll: watch the meeting play out
15:53 | Midcall demo👤 3
C
JJulie · AE
✓ Next step locked
HelpThe coach is listening - advice will appear at the right moment.
MetricsEcon. buyerCriteriaProcessPainChampion
Buying signal
“We can start Monday. Shall we lock the signature today?”
She's already picturing the rollout. Lock it in now.
Counter the objection
“If price weren't a topic, would you start tomorrow?”
Likely a smokescreen: budget isn't the real blocker.
Open question
“What would make your senior reps adopt it this time?”
The real blocker surfaces: adoption, not budget. Dig in.
Lock the next step
“Perfect. I'll send the invite for Thursday and we sign the scope together?”
Date the next step during the meeting, not in the follow-up.
23:41The buying signal
Score · 58/100Buying signal detected
You just watched a meeting get saved, live. The next one could be yours.

Midcall plugs into all your tools. Not the other way around.

Video, phone, CRM, calendars, notetakers: your stack stays, Midcall connects to it.

Google Meet Microsoft Teams Zoom Aircall Ringover Minari HubSpot Pipedrive Attio Airtable Slack Modjo Claap Gong Google Calendar Outlook+ your tools, integrated as we go
The problem

Everything plays out during the meeting. It's the only moment nobody helps your reps.

A B2B buyer spends only 5% of their buying journey with any one of your reps (Gartner). Those few minutes decide everything. Here's what they cost when they're played wrong:

40-60%
of qualified deals are lost to “no decision”: the buyer doesn't pick a competitor, they pick nothing.
Matt Dixon · 2.5 million sales conversations analyzed
When hesitation dominates a conversation, close rates drop to 6%. And indecision is handled live, never in the follow-up.
5.7 months
for an AE to reach full productivity. Up 32% since 2020.
The Bridge Group · 2024
And all that time, they're learning by fumbling your real deals.
+28%
higher close rates with structured coaching.
CSO Insights
Coaching works. Nobody has time to do it by hand.
Your current stack analyzes all of this brilliantly. Three days later.
5-minute setup

Three steps, zero friction.

1

Connect your stack

Video, calendar, CRM, phone. Five minutes, once, nothing changes for your team.

2

The coach joins your meetings

An assistant joins the meeting for the transcript, like your current notetaker. Your rep sees Midcall right on top of their video call.

3

The right line, at the right moment

Lightning latency, one piece of advice at a time, silence the rest. After the meeting, the summary and recording land in your tools.

For the whole team

What changes, role by role.

Your juniors

They close like seniors, from the first weeks.

The coach whispers live what a senior would have said. Faster ramp-up, fewer deals burned while learning.

Your seniors

Sharp from the first meeting to the last.

Nobody keeps full focus through four back-to-back demos. The coach does.

You, sales leader

Coach on facts, not gut feel.

A skill score on every meeting, strengths and gaps per rep: no more hours of listening to guess who needs what. Your coaching gets targeted, your management time gets measurable.

After the meeting

The coaching doesn't stop when the meeting ends.

Every meeting is scored, explained, summarized.

The debrief a manager would take an hour to produce is ready when the meeting ends: score, talk time, advice followed, and a summary that lands in your tools without anyone writing it.

82/100Solid
Price objection flipped with the coach's card, repeated word for word: the prospect turns, arms her committee and dates her decision.
Duration
31:00
Prospect talk time
50 %
In target (40 to 55%)
Advice applied
5 / 6
Advice button clicks
1

A score per skill, with the verdict that teaches.

Framing, discovery, value selling, objections, closing: every dimension is scored and explained, down to “to get closer to 100, you needed to”. Every meeting becomes a precise lesson.

Call framing & control80/100
Steer the meeting instead of enduring it
Discovery85/100
Make them talk, and listen
Value selling81/100
Sell impact, not the brochure
Objections92/100
Handle instead of dodging
Closing75/100
Turn interest into a dated commitment

Strengths, gaps: the coaching session is already prepared.

What the rep played well, what to work on, in concrete words. The manager walks into coaching with facts, not impressions.

Strengths

  • The price objection isn't defended but flipped onto travel costs the prospect had quantified herself.
  • The coach's advice is repeated word for word, no dead air: the shift happens in the very next sentence.
  • Left the meeting with two firm dates, not an “I'll get back to you”.

To work on

  • Rushed opening: no agenda, no duration set in the first thirty seconds.
  • No dated cost of inaction: nothing says why Thursday rather than November.

And every rep sees where they're going.

Progress, advice applied, coached meetings: the dashboard talks to the rep, not to a controller. The assistant answers on their own meetings only, none of their teammates' data.

Are you improving?
62/100
↑ +1 pt · 30 days
Do you follow the coach?
16%
↑ +12 pts · 30 days
Coached calls
15
↑ +10 · 30 days
Which objections do I handle worst?What do I miss most often at the end of a call?
E.g.: how did I handle price objections this month?Ask
Searches YOUR calls only - none of your teammates' data.

Try it on your own meetings.

Complementary, not competing

Keep your notetaker. Midcall adds what none of them do.

Modjo Claap Gong

Your recordings keep landing in Modjo, Claap or Gong, automatically. Midcall acts one step earlier: during the meeting, while the deal can still turn. And if you don't have an analysis tool, Midcall brings its own.

Trust & compliance

Built compliant, not patched compliant.

GDPR end to end

Compliance built in from day one. Subprocessors, retention and rights all documented publicly.

EU AI Act

No emotion analysis, no voice identification. The coach reads the sales situation, understands it and helps with it.

Audio doesn't linger

Captured for the duration of the meeting to power live transcription. If you use a notetaker, the recording is sent there automatically, otherwise it's gone within 5 days.

Team trust comes first

Every rep keeps control of their coaching and their data. On the manager side, Midcall highlights team progress and skills: fuel for better coaching sessions.

GDPR compliantAI Act EU
Privacy policy · Subprocessors
Why Midcall exists
E
“A deal isn't lost after the meeting. It's lost during it, on a hesitation. I built Midcall so the right line shows up in that moment, not ten minutes too late.”
Midcall was calibrated on 200+ real sales meetings before opening its pilot cohort.
Edward · founder of Midcall, former B2B SaaS AE
Plans

One plan per way of selling.

Pro
To build the foundations.
  • Full live coaching, 20 h per month
  • In-meeting emergency buttons
  • Full post-call: score, strengths, gaps
  • Personal rep dashboard
Max
For AE teams running multi-touch.
  • Unlimited live coaching
  • Manager cockpit: skills per rep
  • Cross-call memory per account
  • Ask anything
  • Advanced rep dashboard
  • Advanced buttons: Challenger, Lock the next step
September 2026
SDR
For outbound teams.
  • Unlimited cold-call coaching
  • Lightning latency, under 200 ms
  • Plugged into your dialers: Aircall, Ringover...
Swipe or use the arrows

Pricing shared in the demo. Per seat, per month, no surprises.

Pilot cohort · 10 seats

We're opening Midcall to 10 pilot teams.

Cohort closes December 31, 2026
Founding price locked for 24 months
Your requests at the top of the roadmap
Priority access to Midcall SDR at launch
Your questions

Straight answers.

Does Midcall replace Gong, Modjo or Claap?
No, it completes them. Your recordings keep landing in your notetaker automatically. Midcall acts one step earlier: during the meeting, while the deal can still turn.
How will my reps take it?
Midcall is built for them: a coach whispering live, a score that shows their progress, an assistant that answers on their own meetings. On the manager side, the tool highlights skills to develop and team progress.
Will reps read instead of listening?
No: one line at a time, at the right moment, silence the rest. A prompter, not a teleprompter.
Is the advice relevant on my market?
The coach is calibrated for your team: your playbook, your offers, your recurring objections. And below its confidence threshold, it stays silent.
How does Midcall join my meetings?
An assistant joins the meeting for the transcript, exactly like the notetakers already in your meetings today. It's visible and participants are informed. Works with Google Meet, Teams and Zoom.
What happens to our recordings?
Audio powers live transcription. If you use a notetaker, the recording is sent there automatically, otherwise it's gone within 5 days. Your transcripts remain your property. GDPR and EU AI Act compliant, all documented publicly.
Does Midcall work in French and English?
Yes. The coach works live in French and in English, with the same precision in both. Built in France, designed for both markets.
How much does Midcall cost?
A per-seat monthly price, shared in the demo. Pilot cohort teams get a founding price locked for 24 months.

Your next call is won live.

Or ends up as Monday's post-mortem.

Midcall, in plain terms.

What is Midcall?

Midcall is a real-time AI sales coach. It listens to your sales meetings live on Meet, Teams or Zoom and whispers the right line to your rep at the right moment: objection handling, qualification questions, locking the next step. After the meeting, it delivers a skill-by-skill score and a ready-to-use debrief.

How does Midcall work during a meeting?

Midcall transcribes the conversation in real time, reads the sales situation (objections, buying signals, qualification gaps) and displays a single piece of advice when confidence is high. Otherwise, it stays silent. The rep keeps the conversation, the coach stays a prompter.

Who is Midcall for?

B2B sales teams selling over video or phone: SDRs, AEs, AMs and CSMs. Sales leaders use it to speed up junior ramp-up and coach on objective data rather than gut feel.