Read AI vs Midcall: which AI note taker for a sales team?
Read AI and Midcall do different jobs. Read AI is a company-wide assistant that summarizes meetings, email and chat, and its coaching is about speaking habits. Midcall looks at the substance of the sales conversation. It assesses what wins a deal, from discovery to negotiation, tracks every deal in a pre-CRM and coaches the rep during the call. For a sales team, Midcall goes much further.
This comparison relies on what each vendor publishes on its product, pricing and help pages, checked on November 8, 2026. Read AI's prices are in US dollars, per user per month.
What is the difference between Read AI and Midcall?
| Midcall | Read AI | |
|---|---|---|
| Built for | Sales, with rep coaching at the core of the product | Meetings, email and chat, for the whole company |
| Recording and transcription | Google Meet, Teams and Zoom, any language | Zoom, Teams and Meet, with or without a bot, reports in 16 languages |
| Skill-by-skill scoring | Out of 100, backed by the sentences spoken | Not documented for sales |
| Objections | Each one tracked until it is handled | Not documented |
| Confidence score on every deal | 0 to 100, updated with every touchpoint | Not documented |
| Account and pipeline tracking | Pre-CRM included, account pages and pipeline | No, reports are logged in Salesforce or HubSpot |
| Memory and AI questions | Memory of every deal, questions on a meeting, a deal or a rep | Ask Read, plus a recap of the previous meeting |
| Rep profiles and manager view | Strengths and gaps per rep, team trends, top objections | Speaker Coach on clarity and impact when speaking |
| Coaching during the meeting | Live Coach on objections, questions, qualification and next steps, adapted to each rep | Speaking pace and filler words, no sales coaching documented |
| CRM | HubSpot, Salesforce, Attio, others on request | Salesforce and HubSpot from the Pro plan |
| Setup | 5 minutes | Self-serve sign-up |
| Price | Custom quote, free trial | Free, then $15 to $29.75 billed annually |
"Not documented" means Read AI does not describe the feature on its public pages.
What are Read AI's strengths?
Read AI has real strengths. Its Pro plan costs $15 per user per month billed annually and already includes Salesforce and HubSpot. It goes beyond meetings: its Readouts also summarize your Gmail, Outlook, Slack and Teams threads, and its search covers all of it at once. It records with or without a bot, runs on desktop and mobile, and is SOC 2 Type II certified, with model training off by default.
If your need is to find information across the company, or to work on how you speak, Midcall will not show its full potential. It was designed for sales meetings.
When is Midcall the better choice over Read AI?
Choose Midcall as soon as the goal is to make your reps better and close more deals. Read AI helps people express themselves better in any meeting, whatever the topic. Midcall was designed by a former AE for sales teams, founders who still sell and closers, and selling is its cornerstone.
A rep can speak at the right pace, without a single filler word, and still lose the deal because they never asked who signs. That is what Midcall looks at. Every meeting comes back scored out of 100, skill by skill, with the sentences spoken as evidence. Objections are tracked through to whether they were handled, and every deal gets a confidence score from 0 to 100 fed by meetings, emails and calls in the CRM.
What does Midcall do beyond meeting notes?
Every meeting feeds a pre-CRM, included in every plan, from the note taker to the Live Coach. Each account has its own page, with the decision makers, the commitments made and what to prepare next, and each deal has its status, confidence score and next step. Without a CRM, part of it fills itself in and you complete the rest by hand. When you mark a deal as won, in Midcall or in your CRM, the account moves to your customers, and scoring and coaching then focus on account management.
Read AI logs its reports as activities in Salesforce or HubSpot, and its CRM Copilot can update fields after calls. It describes no deal tracking and no account page.
Does Read AI coach sales reps?
Not in the sales sense. During the meeting, Read AI shows your speaking pace and filler words, and its Speaker Coach tracks the clarity, inclusion and impact of how you speak from one meeting to the next. Read AI also announces engagement and sentiment metrics, drawn from verbal and non-verbal cues, without publishing its method. It documents no scoring against a sales methodology, no objection tracking and no in-call help on what the conversation is about.
Midcall works on what is said, without analyzing tone of voice or emotions. During the meeting, the Live Coach spots when an objection is only a smokescreen, prompts the question that moves things forward and nudges the rep to lock in the next step before the call ends. Its help adapts to the weak spots their own meetings revealed.
How much does Read AI cost compared with Midcall?
Read AI lists its prices in US dollars, per user per month. Midcall is on custom quote, with a free trial.
| Read AI plan | Price per user per month | What it includes |
|---|---|---|
| Free | Free | 5 reports a month, meetings up to 1 hour |
| Pro | $15 billed annually, $19.75 monthly | Unlimited reports, Salesforce and HubSpot, meetings up to 4 hours |
| Enterprise | $22.50 billed annually, $29.75 monthly | Audio and video playback, video highlights, priority support |
| Enterprise+ | $29.75 billed annually, $39.75 monthly, from 5 licenses | SSO, SCIM, HIPAA, EU hosting available |
For a sales team, you need at least the Pro plan to connect your CRM, and the Enterprise plan to replay meetings.
How do you switch from Read AI to Midcall?
Midcall is the only tool that combines note taking, conversation intelligence and live coaching. Setup in 5 minutes. You connect your Google or Outlook calendar, pick the meetings to follow and, if you use one, your CRM, then Midcall joins the call from the next meeting on.
Edward, co-founder of Midcall. Former AE, co-founder of Meteor, a B2B prospecting agency. I write about what actually happens in sales meetings, and what the best teams do with it.
Frequently asked questions
Read AI or Midcall, which should a sales team choose?
Midcall. Read AI is a good company-wide assistant, but its coaching is about speaking habits and it documents no sales scoring or live sales coaching. Midcall is built around coaching reps. Every meeting is scored skill by skill, the pre-CRM fills itself in and the Live Coach helps your reps during the meeting.
How much does Read AI cost?
Read AI has a free plan, then Pro at $15, Enterprise at $22.50 and Enterprise+ at $29.75 per user per month billed annually. Enterprise+ requires at least 5 licenses.
Is Read AI free?
Read AI has a free plan capped at 5 reports a month, for meetings up to 1 hour, with no file uploads.
Does Read AI coach sales reps?
No. Read AI coaches speaking habits, with pace, filler words and a Speaker Coach on clarity and impact. It documents no scoring against a sales methodology and no objection tracking. Midcall scores every meeting skill by skill and coaches each rep during the meeting.
What is the best Read AI alternative for sales teams?
Midcall, built for sales meetings rather than every meeting. It scores how your reps run discovery, make their case and close, and helps them during the call.
Try Midcall on your own meetings.
I'll walk you through Midcall in 20 minutes, then you try it for free with your reps.