Edward Labruyère

Edward Labruyère is the co-founder of Midcall, the AI sales coach that supports reps during and after their video sales meetings, with a note taker built for sales and a Live Coach that helps them in real time. He leads sales and product, while his co-founder Geoffrey leads engineering. He runs Midcall's demos with sales teams himself.

He has more than 3 years of experience in sales. He spent 2 years cold calling as a freelancer, then joined AssessFirst, a French tech start-up, as an Account Executive. He left to launch Meteor, then Midcall. Alongside his freelance work, he spent 2 years as head of marketing and digital at a small company.

He is also the co-founder of Meteor, a French B2B prospecting agency specialized in cold calling, which makes more than 50,000 prospecting calls a year and has worked with more than 30 SMBs and start-ups.

On the Midcall blog, he writes about what actually happens in sales meetings, from discovery to closing, about coaching reps, and about the tools that equip them.