Avoma vs Midcall: which AI note taker for a sales team?

Avoma and Midcall both target sales teams, but in different ways. Avoma is a modular platform that covers the whole revenue cycle, and sells call scoring and deal tracking as paid add-ons. At Midcall, meeting scoring and the pre-CRM are included in every plan, and the Live Coach analyzes the conversation during the call instead of showing a card prepared in advance. To make a sales team better, Midcall goes much further.

This comparison relies on what each vendor publishes on its product, pricing and help pages, checked on November 8, 2026. Avoma's prices are in US dollars, per recorder seat per month.

What is the difference between Avoma and Midcall?

"Not documented" means Avoma does not describe the feature on its public pages. The Conversation Intelligence and Revenue Intelligence add-ons cost $29 per seat per month each, billed annually.

What are Avoma's strengths?

Avoma is one of the most complete note takers for a revenue team, and its pricing is public, which is still rare in this category. Beyond meeting notes, it handles scheduling, inbound lead routing, forecasting and win-loss analysis. It transcribes 70+ languages, connects to 5 CRMs, including Zoho, Pipedrive and Copper, and viewers are free.

If your priority is scheduling or inbound lead routing, Midcall will not show its full potential. It focuses on what happens in the sales meeting, and on coaching the people who run it.

When is Midcall the better choice over Avoma?

Choose Midcall as soon as the goal is to make your reps better and close more deals. At Avoma, coaching is an add-on, bolted onto a platform that does many other things. Midcall does the opposite, with coaching at the center from the entry plan.

No scorecard to design before you start. Midcall comes with its own sales skills grid, and every meeting comes back scored out of 100 from the first week, with the sentences spoken as evidence and what it would have taken to reach 100. Objections are tracked through to whether they were handled, and each rep sees their areas for improvement sharpen meeting after meeting.

What does Midcall do beyond meeting notes?

Every meeting feeds a pre-CRM, included in every plan, from the note taker to the Live Coach. Each account has its own page, with the decision makers, the commitments made and what to prepare next, and each deal has its status, confidence score and next step. Without a CRM, part of it fills itself in and you complete the rest by hand. When you mark a deal as won, in Midcall or in your CRM, the account moves to your customers, and scoring and coaching then focus on account management.

Avoma does offer a dealboard, a deal health score and risk alerts, but only with the Revenue Intelligence add-on, at $29 per seat per month.

How much does Avoma cost compared with Midcall?

Avoma lists its prices in US dollars, per recorder seat per month, and sells its coaching and deal tracking features as add-ons. Midcall is on custom quote, with a free trial.

For a sales team that wants call scoring and deal tracking, a Startup seat with both add-ons therefore comes to $77 per month billed annually, and an Organization seat to $87. Check the current price with Avoma before you budget.

How do you switch from Avoma to Midcall?

Midcall is the only tool that combines note taking, conversation intelligence and live coaching. Setup in 5 minutes. You connect your Google or Outlook calendar, pick the meetings to follow and, if you use one, your CRM, then Midcall joins the call from the next meeting on.

Edward, co-founder of Midcall. Former AE, co-founder of Meteor, a B2B prospecting agency. I write about what actually happens in sales meetings, and what the best teams do with it.