Fathom vs Midcall: which AI note taker for a sales team?
For a sales team, Midcall goes much further than Fathom. Fathom is a general-purpose note taker, much loved for its free plan, that keeps its sales features for the Business plan. Midcall is made for sales meetings. It explains every score skill by skill, tracks every deal in its pre-CRM without requiring a connected CRM, and coaches your reps during the call.
This comparison relies on what each vendor publishes on its product, pricing and help pages, checked on November 8, 2026. Fathom's prices are in US dollars, per user per month.
What is the difference between Fathom and Midcall?
| Midcall | Fathom | |
|---|---|---|
| Built for | Sales, with rep coaching at the core of the product | Every kind of meeting, with sales features on Business |
| Recording and transcription | Google Meet, Teams and Zoom, any language | Zoom, Meet, Teams and in person through the iOS app, bot-free on Mac |
| Skill-by-skill scoring | Out of 100, backed by the sentences spoken | AI Scorecards on Business, scored skills not documented |
| Objections | Each one tracked until it is handled | Flagged by trackers, with alerts |
| Confidence score on every deal | 0 to 100, updated with every touchpoint | No, as Fathom acknowledges on its Gong comparison page |
| Account and pipeline tracking | Pre-CRM included, account pages and pipeline | Deal View on Business, with HubSpot or Salesforce connected |
| Memory and AI questions | Memory of every deal, questions on a meeting, a deal or a rep | Ask Fathom, on one call, or on a deal's calls on Business |
| Rep profiles and manager view | Strengths and gaps per rep, team trends, top objections | Behavior metrics per rep from the Team plan |
| Coaching during the meeting | Live Coach on objections, questions, qualification and next steps, adapted to each rep | Live summary and notes, no coaching documented |
| CRM | HubSpot, Salesforce, Attio, others on request | HubSpot and Salesforce, field sync on Business |
| Follow-up email | Draft ready after every meeting | Follow-up emails from the Premium plan |
| Setup | 5 minutes | Self-serve sign-up |
| Price | Custom quote, free trial | Free, then $15 to $25 billed annually, Enterprise by meeting |
"Not documented" means Fathom does not describe the feature on its public pages.
What are Fathom's strengths?
Fathom has real strengths. Its free plan records, stores and transcribes with no limit, which is still rare, and its paid plans start at $15 per user per month billed annually. It records with or without a bot on Mac, works in person with its iOS app, and holds a 5 out of 5 rating on G2 across nearly 7,000 reviews. It is SOC 2 Type II certified and HIPAA compliant.
If you only want a record of your meetings, with no sales goal, Midcall will not be used to its full potential. It is built for reps who want to improve and close more.
When is Midcall the better choice over Fathom?
Choose Midcall as soon as the goal is to make your reps better and close more deals. At Fathom, sales is a layer kept for the Business plan, and the vendor itself acknowledges, on its Gong comparison page, that its coaching is less mature. Midcall was designed by a former AE for the people who sell, from sales teams to independent closers, and coaching comes before everything else.
An overall score does not tell a rep what to fix. Midcall scores every meeting out of 100 and breaks the score down skill by skill, with the sentences spoken and what it would have taken to reach 100. The rep knows where to start, and their manager sees, meeting after meeting, whether the weak spot is going away. Every deal also gets a confidence score from 0 to 100, updated with every meeting, email or call logged in the CRM.
What does Midcall do beyond meeting notes?
Every meeting feeds a pre-CRM, included in every plan, from the note taker to the Live Coach. Each account has its own page, with the decision makers, the commitments made and what to prepare next, and each deal has its status, confidence score and next step. Without a CRM, part of it fills itself in and you complete the rest by hand. When you mark a deal as won, in Midcall or in your CRM, the account moves to your customers, and scoring and coaching then focus on account management.
Fathom does offer a Deal View on its Business plan, with a deal summary, key people and a timeline of calls. It needs HubSpot or Salesforce connected with an open deal, and includes no risk score or forecast.
Does Fathom coach sales reps?
Partly, and only on the Business plan. Fathom's AI Scorecards give the meeting an overall score and indicators on interaction quality, without publicly detailing which skills are scored. From the Team plan, Fathom also tracks each rep's talk time, number of questions and monologue length. During the meeting, it produces a live summary and notes, with no coaching documented.
At Midcall, coaching starts before the meeting is even over. The Live Coach follows the conversation, spots the buying signal the rep is about to miss, helps them dig into an objection instead of answering too fast, and checks that your framework's qualification criteria are covered. After the call, the skill-by-skill score shows the rep what to work on first.
How much does Fathom cost compared with Midcall?
Fathom lists its prices in US dollars, per user per month. Midcall is on custom quote, with a free trial.
| Fathom plan | Price per user per month | What it includes |
|---|---|---|
| Free | Free | Unlimited recordings, storage and transcripts |
| Premium | $16 billed annually, $20 monthly | Advanced summaries, follow-up emails, Ask Fathom on one call |
| Team | $15 billed annually, $19 monthly, from 2 users | Team workspace, trackers, per-rep metrics |
| Business | $25 billed annually, $34 monthly, from 2 users | CRM field sync, Deal View, AI Scorecards |
| Enterprise | By meeting, billed annually | SSO, SCIM, launch assistance |
For a sales team, the useful comparison is with the Business plan, the only one that includes Deal View and scorecards. For 10 seats, the bill comes to $3,000 a year on annual billing. Every plan is broken down in our Fathom pricing guide.
How do you switch from Fathom to Midcall?
Midcall is the only tool that combines note taking, conversation intelligence and live coaching. Setup in 5 minutes. You connect your Google or Outlook calendar, pick the meetings to follow and, if you use one, your CRM, then Midcall joins the call from the next meeting on.
Edward, co-founder of Midcall. Former AE, co-founder of Meteor, a B2B prospecting agency. I write about what actually happens in sales meetings, and what the best teams do with it.
Frequently asked questions
Fathom or Midcall, which should a sales team choose?
Midcall. Fathom is an excellent free note taker, but its sales features are kept for the Business plan and it documents no live coaching. Midcall is built around coaching reps. Every meeting is scored skill by skill, the pre-CRM fills itself in and the Live Coach helps your reps during the meeting.
How much does Fathom cost?
Fathom has a free plan, then Premium at $16, Team at $15 and Business at $25 per user per month billed annually, with Team and Business starting at 2 users. Enterprise is priced by meeting.
Is Fathom really free?
The Free plan records and transcribes with no limit. Fathom's own sources disagree on AI summaries: its overview page says unlimited, while its help center caps advanced summaries at 5 calls a month.
Does Fathom offer live coaching?
No. During the meeting, Fathom offers a live summary and notes in its desktop app, with no coaching documented. Midcall's Live Coach helps each rep during the meeting, based on their own weak spots.
What is the best Fathom alternative for sales teams?
Midcall, if the goal is to make your reps better. Where Fathom keeps scorecards and Deal View for its Business plan, Midcall includes skill-by-skill scoring and the pre-CRM in every plan, and adds coaching during the meeting.
Try Midcall on your own meetings.
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