Category

AI & Sales

AI is transforming B2B sales, and this category maps its real uses: the families of AI sales assistants and their differences, AI sales coaching and its method, and the newest family, the real-time coach that helps reps during their calls rather than before or after. Our position is stated plainly: we build Midcall, a real-time AI coach, and we write about this category as practitioners, with clean definitions, the buying questions to ask vendors, and honesty about what the technology does and does not do yet. These articles serve to understand the market as much as to choose from it.